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History of Gucci

Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and opened a boutique in Rome. Guccio was responsible for the design of many enterprise products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. developed in the 1950s, Gucci also the trademark striped ribbons, which is derived from the girth and suede moccasin with horsebit metal.

His wife Aida Calvelli had a large family, if even the sons Vasco, Aldo, Ugo, and Rodolfo-would play a role in running the company. After Guccio death in 1953, Aldo helped lead the company into a position international prominence, opening the company's first boutique in New York. Rodolfo attempted to begin an acting career as a matinee idol, but soon returned, directly to the company. Even in Gucci's fledgling years, the family was notorious for its savage power struggles. Disputes over inheritances, stocks, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the future of the company often with tempers flaring and ended flying luggage and bags. Gucci targeted the Far East for further expansion in the late 1960s, opening branches in Hong Kong and Tokyo. Then The company also developed its famous GG logo (Guccio Gucci's initials), Flora silk scarf (Kelly carried the prominently by Hollywood actress Grace), and the Jackie O shoulder bag known, made famous by Jackie Kennedy, wife of U.S. President John F. Kennedy.

Gucci remained one of the leading luxury goods Establishments in the world until the late 1970s when a series of disastrous business decisions and family quarrels brought the company to the brink of bankruptcy. At the Time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though contributed less Rodolfo, the company did as Aldo and his sons. In 1979, developed Aldo Gucci, the Accessories Collection, or GAC, should the sales for the Gucci perfume sector, strengthening of his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, pens and which were priced at considerably lower points than the other elements in the company's accessory catalog. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo's control of the overall activities of the company.

Though the Gucci Accessories Collection was well received, it proved the strength, the Gucci dynasty crashing down will be placed. Within a few years, the Perfumes division began selling a range of accessories. The newly-founded wholesaling business had brought the once exclusive brand for more than a thousand stores in the United States alone with the GAC line, deteriorating the Brand standing with fashionable customers. "Had in the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci has been at the peak chic, thanks to icons such as Audrey Hepburn, Grace Kelly and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal to a tacky airport brand. "

Soon, cheap knockoffs of Gucci products had appeared on the market, further tarnishing the Gucci name. Meanwhile, was Grave fighting is taking its toll on the business of the company fought back in Italy: Rodolfo and Aldo on the Parfums division, of which Rodolfo controlled meager 20% stake. Meanwhile, when Paolo Gucci, Aldo's son, a proposal for a cheaper version of the brand called "Gucci Plus" in 1983 fell he and the family. It was a struggle, the meeting ended in fisticuffs, and Paolo was reportedly beaten senseless by an answering machine in the hands of one of his brothers. In return, he reported to his own father for tax evasion in the United States sales and Aldo was convicted and imprisoned on the testimony of his own son. From now the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.

A cap Gucci in 2002

Rodolfo's Death in 1983 caused a major shakeup in the company when he left his 50% participation in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo's son Paolo to take control of the Board of Directors and established the Gucci Licensing division in the Netherlands this purpose. Following the decision to let the rest of the family of the company and for the first time in years, was a man at the helm of Gucci. Maurizio sought to fight that the company and his family was torn apart and turned to talent outside the company for the future bury Gucci.

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