Delicious Looking

Versace brand of fame history

"Versace" The history of trademark fame did not last long, but it is this experience for a short or two decades has become a brand with Armani, Gucci, Valentino and so famous Italian fashion brand of the four first

Versace's look of its founder, Gianni Versace perfect for fashion, extreme passion, and his accidental death, but also for the brand added a unique puzzle.

Gianni Versace second December 1946 was in southern Italy, the son of a merchant, born because work is often a far away place, is the mother a fashion designer who runs a small workshop. Versace to produce poetry since childhood, a great interest in fashion design. At 18 he joined his mother when the wizard workshop is mainly on the procurement and drawings Seamstress to do. 25 years old, Versace moved to the world-famous fashion capital Milan, officially, to costumes for a living. With the Super-perception and learning ability, decided in 1978, Versace in Milan, the first successful women's own signature issue, Versace brand has been born.

The beginning, Versace and modern designs and not the cause of a global impact, until he known American fashion photographer Richard Avedon met, on whose help, Versace distinctive design style, with a special beauty of the works from the beginning, seems the most important world's leading fashion magazine cover. The avant-garde art of the strong features, the unique charm of the Renaissance style, and imaginative style with rich, gradually all over the world who are acclaimed fashion.

In 1982, the annual autumn and winter Nvzhuang Zhan Versace introduced well-known dynamic metal clothes later, his clothes in fashion design in a classic feature. In 1986, Versace was the President of the Italian "Republic of Honor "medal. In 1989, Versace is finally among the French stick into the circle of fashion quarterly published in Paris as part of its brand new work base. In 1993 he won a reputation as the American Fashion Oscar International Fashion Designers Association Awards.

Versace designer clothes, both classic and popular temper, and go in between the elegant and the vulgar art. Luxury design features that mark, the brilliant colors, soft lines and unique charm Asymmetry Xiecai the Versace fashion always shine.

Versace identity of the customer's completely different, that is, there are Black Rock Adel hand, strong Ayton, Madonna, Bon Jovi, Dinatenuo art world luminaries such as fans who are his. He became artistic passion and impressive design standards and their own first-hand the successful cultivation Supermodel of the above together for an international luxury fashion show of the most active planners and participants.

But the most brilliant career, when in July 1997, Versace's Home in Miami, before he was shot. His death was the company once again of instability, a few months later, shaken, his sister Donatella Versace heiress as chief designer. Donatella collaboration with his brother in 1981 she was first done in the company almost nothing but play Versace "Inspired by the goddess' role and wore a Versace their own experiences in the fashion circles dress. End of the 80s of last century, they began their creative talents, his brother, Vice-line is designed for young people, products and children's clothing range. In 1993, she was completely taken over derived Versace brand "Wei is still time (Versus)" business.

Some people say that the concept of Donatella's fashion and design, as passionate as his brother. But under the leadership of her, the fashion brand Versace Versace I control when compared with a more diverse, they kept the ornate style of Versace has always been apart of the modern career woman has started to walk down the street. Currently, the Versace Group, out of fashion, but also business perfumes, sunglasses, scarves, ties, underwear, bags, leather goods, porcelain, glass, feather products, Beds and furniture, etc., can be said that modern design can be brought to life each of these areas.

Versace Group's stake in the Versace's death was split three ways. Donatella account in two, three siblings of the oldest fan in the operation and finances brother Chanteau you Sancheng. The other five in Versace for its own sake, left, which he called the "Little Princess" with the daughter of Donatella, Alleg La Fansi Cobek.

Versace logo

Versace Logo: Versace empire marked in Greek mythology, Medusa Madu Sha, beautiful hair of a snake-head hair is formed, is a snake's head.

Since Gianni Versace has a strong artistic and literary roots run, and like the ancient Greek mythology, he used the Greek mythology, the snake made parthenopipes "Medusa" as a brand trademark. Legend of Medusa associated with the goddess Athena (Athena) Zhengyan Doo Korea, it was punished her Athena and his head into a monster snake. According to legend, when the eye is associated with the transformed Medusa into stone would be. In this way Medusa later as "Fatal Attraction with a woman" symbol used. Gianni Versace was with Medusa logo, Versace is an insight into his trademark style: bright, dynamic force to be overdone and people. To-yan, it was unqualified and a "Yan" the word on its head.

The design is from a small tailor Master – Versace

Versace second December 1946 was born in Reggio Calabria in southern Italy, He grew up in a small tailor in the world fashion design. Versace unborn child sewing Gan Huo. Was nine years old when the mother's help in the design of the dress he first do set, one shoulder dress with velvet, recalls? After high school, Versace was not interested in the curriculum, school drop-outs continue to engage to help the mother in clothing. Another hobby was Versace's childhood, he likes the southern Italian folk songs, modern pop music and classical opera. In 1972, asked Milan, a clothing manufacturer Eye on Versace work, and called his mother and Versace north of Milan. Versace immediately smitten and took the train to Milan to start his fashion career when only 23 years old.

Soon, a clothing store door invited him several sets of clothes, Versace, developed by IBM, they were successful, he designed clothes are very popular. Were glad for the cooperation he received a Volkswagen Beetle car. Until the time is ripe, Bianba Versace family received a Milan, a common approach to the traditional Family, founded the family business. Unwilling people living under the Versace in 1978 founded the first in the series of his clothes allowed.

80's, love rock music, Versace, the effect of music on young people see is constantly expanding, we use this opportunity to engage with the rock star, co-led the Rock and Roll clothing that is a big turning point in his career. Mountains and rivers, and cultural traditions of his hometown in the costumes grow for Versace Master offers a solid foundation. Hometown of Rome, Greece, ancient cultural sites, the Company may have deeply influenced the culture in the classical, from Versace's seen working in his young age to be nurtured the art of being. After 20 years of effort has Versace, the other three with the Italian master Giorgio Armani Fashion, Gucci, Valentino and on par with the Wizards.

Versace empire marked in Greek mythology, Medusa Madu Sha, beautiful hair is formed by a snake, and the hair Head is a snake's head. It represents a fatal attraction, beauty tempting to see her in her in person immediately turned to stone, which is the deterrent effect of exercise by Versace.

In a surprising move ahead

In the hard market, the role of advertising should not be underestimated. Versace spent in the to do advertising in the case of a spirit. The first is with the advertising industry, to make friends, especially those photographers, they are often a guest Versace. His dress this People understand the dynamics and trends. The second is the awareness raising activities, to mobilize all means to promote their company's products. Exquisite product brochure Versace participate in public activities is a powerful tool, printed manuals and this attractive modern cartoons, art design, a model of classical Culture and the beautiful combine to produce a Prince Charming and the numerous snow princess, win the customer.

Response to intense competition has Versace his secret weapon, can in the shortest time and with the fastest speed of the formation of judgments, organizational design and production and sales. Most companies of fashion-design industry, to enjoy pre-sale to the batch production of at least six months, and Versace commonly used flash measures to adapt to changes in market demand. To Example, there is a fabric made of PVC with high-priced 200 yuan a pair of jeans, Versace, under the personal supervision, in the five weeks to complete the construction, Manufacture and transport the whole process of collection, the establishment of a new garment in the history of recording.

Versace Logo Design Summit 1989 in Paris to Launched "Afelier Series. This is not satisfied with Versace to dominate the Italian and resolutely decided to give the French luxury fashion first step. This immediately triggered a wave of Italian fashion in Paris.

Brand is also the worry of Versace most. Versace has long been established that the mark of goods abnormal strength. Versace in the women's success made him more aware, to find ways to ensure that its own brand, which is on the mark, the profits must to win young consumers shopping for psychology to produce the texture and not all works on the costs and not big, but it is obviously very fast and the brand decorative products. In 1994, Versace Versace signs of bedding and household items started. Versace Fall 1997, is the preparation to a cosmetic product open, specialized production and Versace dress matched products.

The clothing empire in Italy, logistics management, the company occupies a leading Position Versace. Versace has long been in New York, London and Paris, the city established companies and retailers, the company's products to meet in order to direct the Clients rather than through intermediaries, so that put the design, manufacturing and retail together organically. United States, "Business Week, the article, that "Versace in the fashion market, fierce competition in almost every step on the agenda for greater advantage gained in the retail sector."

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